Cannabis Lite
Case Study: Positioning a Premium CBD Brand for Launch – Without Paid Marketing
In a market still emerging from stigma and misinformation, Cannabis Lite set out to bring CBD products to a more discerning, socially conscious audience. Our goal was to build a brand that looked and felt as premium and trustworthy as wine or craft beer while setting the standard for transparency in the CBD space.
With no paid ads or influencer campaigns, the brand launch relied entirely on brand strategy, visual identity, a conversion-optimised ecommerce funnel, and strategic email marketing - and it worked.
The Results
• 190% spike in eCommerce sales post-launch
• 2x growth in social engagement
• 1 in 6 customers making a return purchase through email retargeting
•A premium brand now leading by example in a still-maturing category
Brand Strategy
• Brand Strategy
• Brand Positioning
• Brand Development
Brand Identity
• Brand Identity
• Product Design
• Packaging Design
• Web Design & Development
• SEO
Marketing
• Graphics
• Art Direction
• POS Marketing Material
Results
• 190% spike in eCommerce sales post-launch
• 2x growth in social engagement
• 1 in 6 customers making a return purchase through email retargeting
• A premium brand now leading by example in a still-maturing category
Brand Strategy
• Market Positioning – Aimed at mid-to-high income, socially conscious consumers
• Brand Strategy – Defined mission, tone, and values rooted in trust and sustainability
• Competitive Audit – Identified gaps in the fragmented and unregulated CBD landscape
Brand Identity
• Visual Identity – Clean, premium aesthetic inspired by wine and craft beer
• Packaging Design – Product design that balanced compliance with sophistication
• Tone of Voice – Elevated yet approachable free of industry jargon
Marketing & Conversion
• Ecommerce Funnel Strategy – Built to convert from lead to fulfilment
• Email Marketing – Retargeting flows that boosted return purchase rate
• Social Media Design – Assets that doubled organic engagement
• No Paid Advertising – 100% organic growth through positioning and messaging
Logo Design, Graphic Design & Package Design
Web Design & Copywriting
Automated Email Marketing Campaigns
Product Photography
Art Direction
