A client with an Indian Take Away began giving away Coca-Cola for FREE with certain Meal Deals. He did this simply to please his customers.
This affected his profit margin but he wanted to show his existing customers he cared. He was scared he could loose these customers and so wanted to reward their loyalty.
He explained to me however, that he never really felt any of his customers appreciated the offer. The fact that their coke or sprite was absolutely free just did not seem to matter.
It was costing him money, but not strengthening his loyalty, brand or increasing his sales.
This was basically because of the over use of the word FREE. The word FREE within the hugely competitive world of fast food has slightly diminished in power and so we had to try a different approach – Scratch Cards.
He began handing out Scratch Cards with every meal where his customer could ‘win’ a soft-drink.
This created a remarkable difference. People became so happy in his store ‘winning’ their free soft drink.
They left happier and content with a smile and his food. Exactly what he was trying to achieve in the first place.
Of course every Scratch-card was a winning Scratch Cards.
The ‘winning a soft drink campaign’ became such a success that he began placing them in take away bags of particular groups of younger males. He found that when they found out later they had won a soft drink, they would often return to claim their prize but nearly always grabbed a quick burger or curry chip.
Scratch Card Printing, Ireland | Graphic Design & Advertising Agency, Cork | Businessman to the Rescue
“I gave away Coke for free and no one cared” he said
“but winning a Coke and everybody loved it”.
See how powerful these words are? You can evoke immediate reactions, responses and emotions with these words which is at the heart of all great marketing campaigns.
Allowing customers to win pizza’s, nightclub tickets, discounts on products or even just a Chocolate bar can evoke a great feeling. People win, they are happy and that feeling of happiness is linked to your business. People will love your company and be back.
Scratch Cards are one of the best products at increasing brand awareness, word of mouth and customer loyalty overall.
Want to discuss Scratch Card Marketing?
Call us on 021 2340063
or email paul (at) businessmantotherescue (dot) com
Paul Feeney is a Brand Manager, SEO Specialist, Marketer and Designer who helps businesses increase traffic, attract more visitors, convert leads and close sales.
I offer weekly Mastermind calls which help business owners gain clarity, confidence and clients through advice, support & accountability.
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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