The reason why any form of marketing will work it because it is either good or bad.
The way in which a message is spread is of little consequence.
Whether it be a leaflet, billboard, tweet, post or landing page - if the message resonates the message will work.
The reason why many believe print marketing is dead is because standards in marketing have risen and print companies who print (and only print) have not kept abreast of how the world of business has changed.
Most Print companies are still shelling out the same old rubbish they have been for years.
Having a website does nothing for a business If it simply sits there with no digital marketing strategy in place. It will offer little value and bring little or no sales to a business.
Having a Facebook page will also do nothing for a business without a strategy.
You can post motivational quotes all day and get likes, but are they customers?
Getting sales from a Facebook page is again difficult if no brand and/or strategy is put in place.
This is no different to the trusty leaflet
Distribute a leaflet with the same tired copy and uncreative message you and your competitors are spreading and you will see little return.
Whether leaflet, website or Facebook page, they all must have marketing strategies behind them and be contained within a strong well designed brand.
In truth the clever businessman today is combining the strength of each one.
Leaflets can bring in sales and quickly.
Websites are so powerful for spreading news to customers but it is difficult to direct customers to them.
Social Media is great for engaging in customers but you still need a well designed website behind it to get sales from your Facebook followers.
Every marketing medium whether print, email, web or online advertising has their strengths and weaknesses.
The trick is they all must work together.
Print marketing is not dead. Marketing itself has simply become more complex and one form of marketing can no longer sustain and grow a business.
Businesses which used print marketing for years are now struggling and so they stubbornly think – print is no longer working.
Print marketing is still working fine, it is simply how you close the sale which has changed.
When on the website people need to be directed to what they want and fast.
Plus most people are checking your website on a smartphone or tablet.
If people like what they find they will comment or share their feedback.
This helps the ranking of this website on a lovely thing called Google
And around and around it goes.
Each element needs to link to the next.
A good worker doesn't blame his tools. Well if your business is good – don't blame your leaflets.
If you want to drive some sales and fast get in touch – to correct the design and massage on your leaflets is a simple fix, you just cant be afraid of change.
Because marketing with leaflets or flyers is an excellent way to drive sales fast.
Paul Feeney is a Brand Manager, SEO Specialist, Marketer and Designer who helps businesses increase traffic, attract more visitors, convert leads and close sales.
I offer weekly Mastermind calls which help business owners gain clarity, confidence and clients through advice, support & accountability.
7 Ways to Increase Sales with Flyer Distribution
10 Tips to Make the Perfect Business Card
How Scratch Cards Increased the Profits of this Indian Take-Away
Why Take-Away Menus are Still the Most Cost-Effective, Modern Sales Tool for any Take-Away