Copywriting is one of the most underutilised and under respected tools of graphic design and marketing in all its forms
Whether it be a Blog Article, Brochure, Flyer, Facebook Post or entire Website, the copy you use in an attempt to engage, inform, entice and persuade a potential customer to become a follower, lead or sale is of the utmost importance. Copywriting cannot be an afterthought.
I am not a writer, I am a marketer. Good copywriting is about placing yourself in a persons shoes in an attempt to connect with that customer on an emotional level and persuade action.
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