Brand Management Archives - Paul Feeney

Category Archives for Brand Management

THE 5 FOUNDATIONAL ELEMENTS NEEDED TO BUILD A BUSINESS

The 5 Foundational Elements Needed To Build A Business

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If business a) has a great service or product,But business b) has a marketing department – business b) will win every time.For a business to succeed it must be more than the products and services it sells.The connection a business has with its customer is now paramount to its success. Creating this connection can be difficult but that is […]

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3 Rules You Must Follow To Grow Your Business

3 Rules You Must Follow To Grow Your Business

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The 3 RULES I follow and system I use to GROW ANY BUSINESSDo you want to make 2019 your company’s year?The rules and system I use to grow my client’s companies are not some secret formula. My approach works because everything I do for my clients is focused on 3 irrefutable rules wrapped in a […]

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Company Expanding?

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When a company starts to grow it offers business owners a surplus of revenue to allow them to push and grow the company even further! But how do you do that and where would you start?When most company owners think growth, they think marketing and sales, so they think ‘marketing manager’.Are you thinking of a hiring […]

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John Wanamaker quote

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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It has been almost a hundred years since John Wanamaker spoke those words and yet still today most business owners can relate. The frustrating irony, is that today’s business owners have the technology they need to ‘close this loop’ between marketing and revenue and gain a better understanding of where their budgets are being spent (and […]

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The 2 Main Goals Every Cafe Should Have

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The 2 aims every cafe website should have, but don’tWhat is the aim of your cafes website?What is the aim of your bars website?What is the aim of your restaurant website? What is the point in having a website!? So you own a cafe, bar or restaurant and you are thinking of investing IN or improving your […]

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The Power of Branding: A Closer Look at Scientology

A company has limitations — a brand has none. A powerful brand is one that has an emotional connection with its customers. To fully appreciate this power let’s take a closer look at a brand selling nothing but an emotional connection — Scientology.​When a business surpasses the energy and capabilities of its owner and staff it becomes […]

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a perfect brand relates to gut feelings

What the F*&k is Brand Management?

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What is a Brand and what is Brand Management?Well, pretty much your brand is your everything. Posted by Paul Feeney The ‘Brand’ is the gut feeling someone gets when they come in contact with your business. This could be in the form of a leaflet, Facebook post, billboard or online ad. Someone will see ‘something’ […]

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why a brand must be bigger than the business owner

What is a Brand? And why so Important to a local business?

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​What is a Brand? And why so Important for a local businessThe brand management of small businesses is more important today than ever before. Every business today must have digital marketing strategies in place in an attempt to expand its reach online. To do this a business must grow its email marketing list and to […]

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25 Ways to Reward Your Customers

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25 Ways to Reward Your CustomersBuilding loyalty is essential to the growth of any business no matter the industry.  Whether it be spoiling a select few customers who make up the majority of your profits or rewarding many customers to let them know they are appreciated it is always important to show your customers you […]

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How to Grow Your Business with Brand Management

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How to Grow Your Business with Brand ManagementMany business owners today, (just like I did initially) are managing a delicate balance between investing in their business to try and expand; while also lowering prices or offering discounts to stay competitive in their respective markets. For many businesses when faced with saving money, marketing is the first […]

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