Online Marketing Archives - Paul Feeney

Category Archives for Online Marketing

John Wanamaker quote

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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It has been almost a hundred years since John Wanamaker spoke those words and yet still today most business owners can relate. The frustrating irony, is that today’s business owners have the technology they need to ‘close this loop’ between marketing and revenue and gain a better understanding of where their budgets are being spent (and […]

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world cup marketing, cork, ireland

How to Maximise Profits During Large Events

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How to Maximise Profits During Large EventsLarge sporting events like the Soccer World Cup or Rugby World Cup are events where every business should take a moment to ponder how best to capitalise. Thousands of people become fascinated and affixed, betting and discussing games, controversies and ups and downs as events such as these unfold.If […]

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how to add an offer to flyers

9 Things to Consider when adding an Offer to your Flyers or Leaflets

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Flyers and leaflets are marketing in its purest form. Adding a tantilizing offer together with unique artwork can transform your flyers and leaflets into extremely, cost effective tools at increasing sales and bringing more customers in the door.Like everything however, there are guidelines which will increase the success of your flyer or leafletBefore a potential […]

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scratch card marketing for take away

How Scratch Cards Increased the Profits of this Indian Take-Away

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A client with an Indian Take Away began giving away Coca-Cola for FREE with certain Meal Deals. He did this simply to please his customers. This affected his profit margin but he wanted to show his existing customers he cared. He was scared he could loose these customers and so wanted to reward their loyalty. He […]

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How to use Scratch Cards to Up Sell and Increase Sales

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The Powerful Marketing Psychology behind ‘Winning’Every business has its standard ‘deals’ or ‘offers’. However, these offers have become so commonplace that the perception of these deals or offers have changed. They no longer give the consumer the perception of value. They no longer excite the customer and in certain cases customers have come to expect […]

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9 Business Card Features to Help Encapsulate Trust and Respect

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All business is created around human interaction and a perception of our personal brands. At the heart of most business deals is a mutual level of trust and respect for each party involved. Without any trust or respect being established, even the most skillful or talented businessman would find it difficult to succeed. Feeling you […]

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6 Strategies to Increase Impact of Leaflet Marketing

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Leaflet marketing is one of the best marketing strategies any business at any level can use to increase sales. I have been in the world of business building for over 10 years. From studying Marketing in University to present day I have never worked for anyone else; I have only ever worked for myself. Like any […]

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6 of the Best Shapes for Shaped Flyers

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Shaped flyers are absolutely excellent for adding impact to a flyer marketing campaign. ‘The Shape’ is a very under utilised tool in terms of print marketing, which actually adds more to its impact. People see A6, A5 and A4 every single day in many forms. The rectangular sizes of print are standardized across the globe and so […]

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7 Ways to Increase Sales with Flyer Distribution

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The great thing about Flyer Distribution is that it we know it works! It is a tried and tested formula for increasing sales. Flyers are fast, cheap and can be bought in the 1000’s. Getting them out into the world is a little trickier I grant you, but all in all, door to door flyer […]

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9 Business Card Features to Help Encapsulate Trust and Respect

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All business is created around human interaction and a perception of our personal brands. At the heart of most business deals is a mutual level of trust and respect for each party involved. Without any trust or respect being established, even the most skilful or talented businessman would find it difficult to succeed. Feeling you […]

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