What Exactly is Brand Management by Brand Strategist Paul Feeney
How Brand Management Works

How does Brand Management Work?

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What is Brand Management and what exactly happens IF I become your client?


So you are interested in brand management for your business but are wondering what exactly is involved and what are the stages?

Well all business' are different which makes all brand management different but below is a breakdown of a typical structure I do for my clients.

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Stage 1: Brand Management & Laying the Foundation

  • Step 1. Making sure your brand is on point.
  • Step 2. Redesigning your website.

Step 1. The Rebrand – Focusing your Brand & Identity

First, I will need to fully understand your brand and target demographic. This can sometimes lead to a rebrand. I do a Keyword analysis of your business, competitors and industry to establish your most profitable services and or products.

Everything I implement will fall short if we are advertising the right message to the wrong people. Allowing me time to research, redesign and implement a new brand image (if necessary) will ensure we are targeting the correct demographic.

There may be nothing more important than getting your name, logo and brand correct. We must target the correct market, simply because every other part of the process is dependent upon having a group of willing and able buyers.

No amount of hard work will help if we are targeting the wrong marketplace.

Step 2. Redesigning your Website


I don’t build websites, I build customer conversion websites. There is a huge difference. Every element, page, word and image is setup to convert a viewer to a customer.

My websites are also built on skeleton frames allowing them to not only look and work perfectly on any device but load 8 times faster than average websites.

The above 2 steps result in a focused brand and new website designed to help convert visitors into customers. The next stage is to get people there.
how does brand management work

Stage 2: Setting up your Closed Loop Marketing System

Step 1. Improving Your SEO and Google Ranking

I increase the ranking of your website in Google in the correct manner. I do not use quick tricks which will increase your ranking for a short period only to subsequently decrease once I stop doing what I am doing.

The only true way to increase your ranking in Google is to add fresh, relevant content to your website which includes keywords and relevance pertaining to your industry on a continual basis.

Step 2. Converting Visitors into Subscribers

‘The Money is in the List’. Building an email marketing list by offering value in exchange for contact information.

I will integrate the most effective opt-in tools into your website for capturing email addresses. Don’t have the time, technical knowledge or budget to integrate a list building system into your website?

I will solve this dilemma for you. I will design, integrate and manage the entire process resulting in a closed circuit system of never-ending growth for your business.

Step 3. Email list building

Email Marketing: a Phenomenal Profit Driver.

I will connect your innovative email capturing system seamlessly to the email marketing system ‘Mailchimp’ and manage all new subscribers that get added to your growing list.

Each month I will contact your subscribers pointing them to information, offers, services, news and more housed on your new website. This increases the ranking of your website in Google while developing a relationship with your customers.

Irrefutable Business Truth Number 2:
Remember, our first goal is to increase your number of customers. Our second is to increase the average transaction value per customer.​

Step 4. Social Media Management

Constantly engaging with customers via social media builds your brand and helps establish trust.

To grow that trust value must be offered with no want in return. This proves to your customers you simply want to look after them and keep them happy long term. Not make a quick buck and move on.

All content created for your website, (which gets emailed to your subscribers) also gets promoted via your social media network. With the correct use of links, copy and imagery I begin to ‘close the loop’ on how prospective customers find and interact with your business.

This constant engagement combined with a steady increase in your Google ranking, slowly begins to transform your business into something. Your company is not only a business, but a brand.

A business is limited to the constraints of time and budget, a brand is not. A brand can grow exponentially.

As a brand strategist my aim is to improve the effectiveness of your website. I connect , contact and engage with your customers through monthly email and social media marketing campaigns building, implementing and managing the entire brand management process.

Are you looking to take your business to the next level?
There has never been a better time.

Get in touch today >



About the Author Paul Feeney

Paul Feeney is a Brand Manager, SEO Specialist, Marketer and Designer who helps businesses increase traffic, attract more visitors, convert leads and close sales.

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