Paul Feeney, Brand Strategist & Marketing Consultant
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What is the perfect life?

I think for most of us, when we think of a perfect lifestyle we focus on our careers. If we get the perfect job, we get the perfect life — right?And yet even the best jobs in the world must have their downsides, whether it be an actor, travel photographer or doctor.I have pondered this for many years. Having […]

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10 Tips to Make the Perfect Business Card

The guidelines below are to help with the process of ordering and designing your business cards. The few minutes you take to read these tips will greatly enhance the design of your business cards, decrease your design fees and decrease the time it takes to get them right. Emailing me the answers to the 10 Guidelines below […]

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9 Things to Consider when adding an Offer to your Flyers or Leaflets

Flyers and leaflets are marketing in its purest form. Adding a tantilizing offer together with unique artwork can transform your flyers and leaflets into extremely, cost effective tools at increasing sales and bringing more customers in the door.Like everything however, there are guidelines which will increase the success of your flyer or leafletBefore a potential customer sees your offer, they have to see […]

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How to Maximise Profits During Large Events

How to Maximise Profits During Large EventsLarge sporting events like the Soccer World Cup or Rugby World Cup are events where every business should take a moment to ponder how best to capitalise. Thousands of people become fascinated and affixed, betting and discussing games, controversies and ups and downs as events such as these unfold.If you […]

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Copywriting, When Every Word Counts

Professional Copywriting that Grabs Attention, Informs, Entices and Creates Action.Copywriting is one of the most underutilised and under respected tools of graphic design and marketing in all its forms.Whether it be a Blog Article, Brochure, Flyer, Facebook Post or entire Website, the copy you use in an attempt to engage, inform, entice and persuade a […]

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The 2 Main Goals Every Cafe, Restaurant & Bar Should Have

The 2 aims every cafe website should have, but don’tWhat is the aim of your cafes website?What is the aim of your bars website?What is the aim of your restaurant website? What is the point in having a website!? So you own a cafe, bar or restaurant and you are thinking of investing IN or improving your […]

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Is Print Marketing Finally Dead?

Saying print marketing is dead is basically the same as saying marketing is dead. The reason why any form of marketing will work it because it is either good or bad. The way in which a message is spread is of little consequence.Whether it be a leaflet, billboard, tweet, post or landing page – if the message […]

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What Bodhi Could Be

What is Lorem Ipsum?Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the […]

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brand strategist paul feeney

What Do You Mean ‘Brand Management’?

“What do you do exactly Paul?””I’m in Brand Management””Right…… and what exactly is a brand management?” I can fully understand why brand management is a slightly confusing or vague title. Because, essentially your brand is your everything and should be seen as such.  One of the best ways to put across what exactly is brand management or […]

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brand strategist paul feeney

3 Uncomfortable Truths Every Business Owner Should Face

When facing the mountainous challenge of building or growing a business having the right mindset is vital.In order to grow a business we must:● Clarify your message● Build that message into a brand● Build that brand upon a website which converts● Build strategies into the website which sends traffic to the website which convertsIn a […]

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