Blog - Paul Feeney
hire marketing manager

Thinking of hiring a full-time marketing manager?

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COMPANY EXPANDING?Thinking of hiring a full-time marketing manager?Are you thinking of hiring a full-time marketing manager? Perhaps you already have one. Do you ever wonder what they do? Do you ever feel marketing managers are simply middlemen liaising between your company and graphic designers, web designers and printers? Don’t put the future of your company in the […]

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is print marketing dead

Is Print Marketing Dead?

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Is Print Marketing Dead?Saying print marketing is dead is basically the same as saying marketing is dead.The reason why any form of marketing will work it because it is either good or bad. The way in which a message is spread is of little consequence.Whether it be a leaflet, billboard, tweet, post or landing page – […]

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cafe brand manager

The 2 Main Goals Every Cafe Should Have

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The 2 aims every cafe website should have, but don’tWhat is the aim of your cafes website?What is the aim of your bars website?What is the aim of your restaurant website? What is the point in having a website!? So you own a cafe, bar or restaurant and you are thinking of investing IN or improving your […]

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copywriting services cork

Copywriting, When Every Word Counts

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Professional Copywriting that Grabs Attention, Informs, Entices and Creates Action.Copywriting is one of the most underutilised and under respected tools of graphic design and marketing in all its forms.Whether it be a Blog Article, Brochure, Flyer, Facebook Post or entire Website, the copy you use in an attempt to engage, inform, entice and persuade a […]

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world cup marketing, cork, ireland

How to Maximise Profits During Large Events

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How to Maximise Profits During Large EventsLarge sporting events like the Soccer World Cup or Rugby World Cup are events where every business should take a moment to ponder how best to capitalise. Thousands of people become fascinated and affixed, betting and discussing games, controversies and ups and downs as events such as these unfold.If […]

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how to add an offer to flyers

9 Things to Consider when adding an Offer to your Flyers or Leaflets

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Flyers and leaflets are marketing in its purest form. Adding a tantilizing offer together with unique artwork can transform your flyers and leaflets into extremely, cost effective tools at increasing sales and bringing more customers in the door.Like everything however, there are guidelines which will increase the success of your flyer or leafletBefore a potential […]

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business card design

10 Tips to Make the Perfect Business Card

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The guidelines below are to help with the process of ordering and designing your business cards. The few minutes you take to read these tips will greatly enhance the design of your business cards, decrease your design fees and decrease the time it takes to get them right. Emailing me the answers to the 10 Guidelines […]

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scratch card marketing for take away

How Scratch Cards Increased the Profits of this Indian Take-Away

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A client with an Indian Take Away began giving away Coca-Cola for FREE with certain Meal Deals. He did this simply to please his customers. This affected his profit margin but he wanted to show his existing customers he cared. He was scared he could loose these customers and so wanted to reward their loyalty. He […]

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How to use Scratch Cards to Up Sell and Increase Sales

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The Powerful Marketing Psychology behind ‘Winning’Every business has its standard ‘deals’ or ‘offers’. However, these offers have become so commonplace that the perception of these deals or offers have changed. They no longer give the consumer the perception of value. They no longer excite the customer and in certain cases customers have come to expect […]

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9 Business Card Features to Help Encapsulate Trust and Respect

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All business is created around human interaction and a perception of our personal brands. At the heart of most business deals is a mutual level of trust and respect for each party involved. Without any trust or respect being established, even the most skillful or talented businessman would find it difficult to succeed. Feeling you […]

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