Do you want to make 2019 your company's year?
The rules and system I use to grow my client's companies are not some secret formula.
My approach works because everything I do for my clients is focused on 3 irrefutable rules wrapped in a marketing system guaranteed to increase sales called Closed Loop Marketing.
If your website ranking increases, more people find your company.
If more people find your company you have a larger pool of potential customers.
You can only increase your average price point when trust has been established.
Trust is established by being in constant contact with customers and with customers feeling valued and apart of something larger, not a business, but a brand.
Marketing works and Email Marketing is still being the number 1 way to close sales online.
However, to do this you need a social media following or email marketing list.
You can't build an online following or email list without trust
and you can't build trust without a brand.
Each rule above is linked to the next as each element of my system is linked to the next.
If one link is weak or broken, the conversion chain of viewer to subscriber, subscriber/follower to customer is broken.
All elements of how you promote your business must work together.
This system is called Closed Loop Marketing.
Closed Loop Marketing is the only way to guarantee growth for a business (and more importantly steady growth).
This article is a basic overview of Closed Loop Marketing. However, you can also watch the below video which (under my old brand Businessman to the Rescue) offers a basic outline of what Closed Loop Marketing is. The video uses the example industry of Cafes, Bars and Restaurants, but the structure is the essentially the same.
An example of a Closed Loop Marketing system
Every business, no matter its size is at a different level of STUCK. From starter companies to large enterprises they all want to improve their online presence, get ranked highly on Google and grow their following on Social Media.
However with the implementation of digital marketing strategies being complex, expensive, slow or all 3, growing a brand and online presence can be frustrating.
What’s more frustrating is we know it must be done … continuously.
You can’t just have a sale and then stop. You can’t simply get your business ranked number 1 on Google and then stop. Once you stop, sales stop, your website goes back down on Google and with it your customer growth.
When it comes to online marketing or growing your business in general, we are all looking for that edge over the competition.
I will grow and manage your Business's Brand, Content, Traffic, Email Marketing & Social Media presence all at an affordable price.
My name is Paul Feeney and I specialise in closed-loop marketing and brand management. I write, design and implement business systems designed to continuously grow a company’s Online traffic, SEO, Subscriber Lists, Social Media Presence and Brand.
Marketing works, it really does.
Create an ad campaign on Facebook or Google Ads today and you will increase sales.
Distribute 5000 well-designed flyers and you will increase sales.
However, these individual marketing tactics can only close sales, nothing more.
Growing a successful business is not about closing sales, it is about growing your customer base. (Irrefutable Business Rule No.1)
Continuously having sales is not a sustainable strategy to grow a business.
BELOW IS AN EXAMPLE OF A CLOSED LOOP MARKETING SYSTEM IN RELATION TO A BRICKS AND MORTAR BUSINESS MODEL.
Once Starbucks gets someone in their doors they up-sell, capture them as customers and create a return path for their next visit. This entire process however, begins with large volumes of ‘human traffic’. Starbucks is always easily found as their stores are situated in high traffic areas where 1000’s of potential customers walk past every day.
I create the same "human traffic" for your business but in an online capacity.
No one will stumble upon your website by accident.
If the only way to find your website is by searching for your brand name then only existing customers can find you.
That is not what a website is for. Websites are for finding new customers.
People will search for the product or service you offer - if they don’t find you, everything else is irrelevant.
Once traffic is increased we must stay in contact with said traffic. This is to create trust which develops your brand.
We do this by linking your marketing strategies into one coherent system!
Flyers to websites, websites to email marketing, email marketing to Facebook, Facebook back to website.
It is about increasing your traffic and converting that traffic to trust.
The more traffic your website receives, the higher your website is ranked.
This results in more subscribers, more followers and subsequently… more traffic.
The more potential customers continuously interact with your online brand the more they come to trust your brand and company.
In order to maximise profits from online marketing your company website, online marketing, print marketing and social media marketing must all be synergistically aligned. A companies marketing mediums must work together to direct potential customers to (and back to) a website specifically designed and optimised for converting new visitors into customers and sales.
Arrange your consultation today
and make 2019 your year!
I won’t just grow your business. I will input a solid business foundation of optimised website, focused brand across all mediums and an energised online presence from email marketing to social media marketing.
Curious of the stages and steps? Below is a basic overview of how I approach the growth a business. These stages and steps can and often do change, but in essence these are the pillars I improve in order to begin implementing my Closed Loop Marketing system.
Customer & Competition Analyse
Website Design / Redesign
SEO & Analytics
Social Media Marketing
Step 1. Ensure your brand is on point.
Step 2. Redesign / Focus your website.
First I will need to fully understand your brand and target demographic. This can sometimes lead to a rebrand. A Keyword analysis of your business, competitors and industry helps me establish your most profitable services and/or products.
Everything I implement will fall short if we are advertising the right message to the wrong people. Allowing me time to research, redesign and implement a new brand image (if necessary) will ensure we are targeting the correct demographic.
There may be nothing more important than getting your brand correct. We must target the correct market, simply because every other part of the process is dependent upon having a group of willing and able buyers.
No amount of hard work will help if we are targeting the wrong marketplace.
I don’t build websites, I build customer conversion sites.
There is a huge difference between a website and a customer conversion website.
Every element, page, word and image is designed to convert viewer to customer.
The above 2 steps result in a focused brand and focused website.
The next stage is to get more potential customers (traffic) to the newly branded website.
Closed Loop marketing is about Business Synergy and maximising the value of individual marketing strategies
I increase the rankings of my client's websites in Google in the correct manner.
I do not use quick tricks which will increase your ranking for a short period only to subsequently decrease once I stop doing what I am doing. The only true way to increase your ranking in Google is to add fresh, relevant content to your website which includes keywords and relevance pertaining to your industry on a continual basis.
‘The Money is in the List’. Building an email marketing list by offering value in exchange for contact information.
I will integrate the most effective opt-in tools into your website for capturing email addresses.
I will design, integrate and manage the entire process resulting in a closed circuit system of never-ending lead generation for your business.
I will connect your website, email capturing system and social media channels seamlessly managing your new subscribers and growing following. Each month I contact your subscribers and followers constantly reminding them of important information, offers, services, news and more housed on your website.
This increases the Google ranking of your website, increases brand awareness and strengthens trust with your customers.
Remember, our first goal is to increase your number of customers. Our second is to increase the average transaction value per customer.
Constantly engaging with customers via social media builds your brand and helps establish trust.
To grow that trust value must be offered with no want in return. This proves to your customers you simply want to look after them and keep them happy long term. Not make a fast sale and move on.
All content created for your website, (which gets emailed to your subscribers) also gets promoted via your social media network. With the correct use of links, copy and imagery I begin to ‘close the loop’ on how prospective customers find and interact with your business and brand.
This constant engagement combined with a steady increase in your Google rankings, slowly begins to transform your business into a brand.
For true growth a company must be more than a business, it must be a brand.
Businesses are limited to the constraints of time and budget, brands are not. Brands can grow exponentially.
With expert advice and personalised help, every step of the way, I won’t just grow your business. I will input a solid business foundation of optimised website, focused brand across all mediums and an energised online presence from email marketing to social media marketing.
If you want to take your business to the next level in 2019, get in touch today.
Paul Feeney is a Brand Manager, SEO Specialist, Marketer and Designer who helps businesses increase traffic, attract more visitors, convert leads and close sales.
I offer weekly Mastermind calls which help business owners gain clarity, confidence and clients through advice, support & accountability.
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